Animation and advertising agency Psyop caught our attention a few years ago with their incredible “Crow” promotion for MTV HD. One of those clips that could be viewed numerous times, spotting some new details each time in what felt like a dream sequence. So it was no surprise when they has again captured this dream sequence feel with their UPS spot titled “Storm.” Visuals are well paced, finely rendered – the sea alone is fluidly demand repeat views – and cardboard has a bit more action attached to it now as well. What Can Brown Do For You? Apparently in Pysop’s able, creative hands, plenty. Just the idea of a cardboard reality is creative, fun, and on target with UPS’s brand, bravo Pysop.
You can also check out its campaign siblings “Gladiator” and “West”, as well as an interview with the creators.
