MadMonk Interactive

Newport Beach, CA based Juxt Interactive site for BMW is a fun and memorable experience. The Relearn To Drive website brings back memories of parallel parking in vacant parking lots, pulling into and out of every convenience store within reason, over and over and over again.

The first-person camera angle reminds me of other memorable online experiences, a familiar one that comes to mind is Brawny’s Innocent Escape campaign from 2005 (“Your Hair, It’s Perfect” still rings in my ear occasionally) . In my pre-MadMonk days, we worked some online collaborative initiatives with Georgia Pacific while their ad agency (Fallon New York) created a series of memorable video shorts with a central character talking to the camera. Paper towels went online viral.

But back to BMW and its commercial, goal: To inspire us to “Undo the damage” by participating in a BMW Performance Driving School.