MadMonk Interactive

“Every year an estimated two and a half million human beings are trafficked worldwide. Amongst them, 80% are women.” So begins the website for the Euro 08 Campaign against Trafficking in Women. In a powerful commercial spot, they state that 500,000 girls are sold into the sex industry every year, while the spot’s subjects are worked through an eerie cattle call. Well done spot.

We’re touched slightly by the presence of human trafficking through documentaries, news features, and movie story lines (two that come to mind are Crash and Eastern Promises), but it’s still shocking to hear that estimates of modern virtual slavery range from 27 million to 200 million worldwide. More information at the Anti-Slavery International website and for some history on human slavery, Wikipedia offers a launch pad for research.