MadMonk Interactive

Old news yes, but interesting work can stand the test of time. These Toronto video billboards were projected on different buildings throughout downtown Toronto (Quicktime required) between December 6th and 29th, 2007. They were created for Fido, a Canadian mobile provider. Strategically placed, ads like these demand attention. Two videos, relatively nearby, interacting with one another. Although it’s obviously commercial, the novelty and unexpected experience probably garners positive emotional responses and less cynicism then a straight, traditional billboard does. Web 2.0 + outdoor advertising.

The projection was performed by Media Merchants in British Columbia.