MadMonk Interactive

We at MadMonk have a great affinity to 3D modeling and animation work. We actually try to work it into any project, be it delivered digitally or through print, when appropriate, trying to satisfy our inner-Pixar. That said, a MadMonk teammate passed along this Hellgate: London / Intel clip and of course, it’s modeling, humor, and memorability give it high marks. What I thought interesting were some of the comments below the video, showcasing again how online forums move people. Someone said ” So I guess if you’re from hell, you have a British accent. Interesting.” upon which someone mentions that ” The game’s called ‘Hellgate: London‘.” Again, things are deeper than they first seem. (Game by San Francisco based Flagship Studios.)

In a recent IM session with another teammate about this commercial, we reflected about zombies’ place in culture (mainly film) and recalled how deep some films’ social commentary actually goes. A classic example is George Romero’s Night of the Living Dead. Considering today’s frenetic pacing, polished camera work, and incredible special effects, NoTLD feels archaic. But put an ol’ college try on it and it’s incredible how the genre was developed in a 1960s struggling with social, race and gender movements, the Vietnam War, publicity (and practice of) various religious cults, and the cyclical urgencies around the End of Days beliefs. No surprise NoTLD was entered into the United States National Film Registry with other films deemed “historically, culturally or aesthetically important.”