MadMonk Interactive


Email and online video open the fourth dimension to the deaf.
June 9, 2007, 11:34 pm
Filed under: Uncategorized

“The increasing ease of posting video online, as well as growing access to technologies like BlackBerry and Sidekick email devices and cellphone text-messaging, has “opened the fourth dimension to the deaf — time,” said Bobbie Beth Scoggins of the National Association of the Deaf. Previously, she explained, it was all but impossible for deaf people to hold a real-time conversation with one another, unless they were all present in the same room.”

Today’s Wall Street Journal featured an article on how the internet and texting have opened up the world further to the deaf and how the deaf in turn have embraced it for communication, entertainment, and organizational means. Just something that caught my eye and I like how they show and expand on digital storytelling (view the video on the story page for elaboration). They point to DeafRead.com for links to various ASL (American Sign Language) vloggers’ links.



“Milk Aliens” campaign: Remember When?
June 3, 2007, 10:58 am
Filed under: Advertising

Milk AliensIn episode 80 of The Sopranos (titled “Remember When”)…Tony gets more uncomfortable with Paulie’s loose lips when he mentions a kid at a party who “mysteriously drowned.” When the dinner party wonders what’s wrong he replies: ” ‘Remember When’ is the lowest form of conversation.”

Well, it’s obvious now that I’ve a soft spot for the ever-evolving “Got Milk” campaign championed by the California Milk Processor Board for nearly a decade and a half now. So thanks to the Art Directors Club 86th Annual Awards for awarding Goodby, Silverstein & Partners its Hybrid Gold for the agency’s work on the California Fluid Milk Processing “Milk Aliens” campaign, we can play a little more nostalgic “remember when”, reminding us how fun and creative our business can be.

Whether you missed it or would like to revisit it, in an attempt to be “fair and balanced” to the issue, GS&P showcased the view from both sides – ours who want to protect our cows from alien abduction, and from the opposing viewpoint of the citizens of Brittlelactica, the planet in need of calcium.

Among the memorable coverage over time, Elizabeth Anderson’s report on how the campaign was brought to life was a nice view as well.