MadMonk Interactive

This Chevy contest is aimed at building brand affinity in younger drivers, college students to be exact. Teams of three college students each can register on their Chevy Super Bowl College Ad Challenge promotional site and get working on concepting TV ads for Chevrolet’s new lineup of cars and crossovers, specifically the Aveo, Cobalt, HHR, and Equinox (read their press release). Five finalist teams will present their ideas to Chevy executives in Detroit. The winning idea will get professional collaboration and the final commercial will air during Super Bowl XLI on February 4, 2007.